電動車平台品牌識別設計 | 應用設計 | 品牌命名
Charge the Future
對未來的追尋，是人類不斷前進的原動力。動力能源從人力、獸力到石化燃料，而自從掌握電能的那一刻起，文明的發展速度便急遽加快。電能縮短了距離、壓縮了時間，也持續提升人類的生活品質。當電能走進汽車工業，推動電動車的興起，更透過網路科技串連起每一條道路與每一位駕駛，世界一步步邁向嶄新的未來。在這個資訊瞬息萬變的時代，電動車相關消息每秒更新，龐雜且難以分辨。
BattWay 應運而生，打造一個透明、雙向的資訊平台，以專業過濾錯誤訊息，確保車主掌握即時而正確的資訊。電，串連了人與人的生活；串連起電動車主的世界。我們致力於為電動車主打造一個自由不受拘束的社群。這裡不僅能輕鬆分享駕馭生活，也是部品、零件與改裝風格的交流站。找到專屬於自己的風格，讓電動車不只是一部交通工具，更是一種生活美學的延伸。透過「分享」推動社群交流，形成緊密的資訊電網，讓電動車生活更加充滿樂趣。
BattWay 電車未 —以專業資訊為基礎，串連車主生活，交織出一張暢行無阻的社群網絡。奔馳在通往未來的道路上，電力充盈，過站不停。品牌名稱取自 better way 的諧音，亦承載 battery 的意象，象徵電能的美好前景，也寓意電動車將帶來更便利、更優雅的生活方式。
識別設計以「速度感」與「移動感」為核心，透過減化的字體筆畫，結合直角與斜角細節，展現俐落、專業與未來感。名片設計以閃電為隱喻，不過度張揚，而是作為巧妙的視覺點綴。多張名片組合時，宛如電流般綿延不絕、交織流通，象徵BattWay 所建構的資訊與社群能量，奔馳於未來之路，電力滿載，永不停歇。
Charge the Future.
The pursuit of the future has always been the driving force of human progress. From manpower and animal power to fossil fuels, and since the moment electricity was harnessed, the pace of civilization has accelerated dramatically. Electricity shortens distance, compresses time, and continuously enhances quality of life. When electricity entered the automotive industry, it ignited the rise of electric vehicles, and with the power of digital connectivity, it linked every road and every driver—step by step toward a new era.
In this age of information flux, electric vehicle news changes every second, vast and complex to navigate. BattWay was created to provide a transparent, two-way information platform that filters out misinformation and ensures accuracy and timeliness. Electricity connects people’s lives; BattWay connects the world of EV drivers.
We are committed to building a free and open community for EV owners. Here, drivers can share their daily journeys with ease, and also explore parts, components, and personalized styling. With BattWay, every owner can shape a unique expression of lifestyle—turning an EV into more than just transportation, but a statement of individuality and aesthetics. Through “sharing,” the community grows into a tightly woven network of information, making EV life more engaging and enjoyable.
BattWay — Powering Tomorrow. Built upon professional information, it connects drivers’ lives into a seamless network. On the road toward the future, the current runs strong—unstoppable and unbroken. The name “BattWay” is derived from the play on better way and the essence of battery, symbolizing a bright future of electric energy, and foreshadowing a more convenient, elegant way of living.
The brand identity is inspired by speed and movement, with typography refined through reduced strokes and sharp geometric angles, evoking precision, professionalism, and futurism. The business card design subtly incorporates a lightning motif—not overwhelming, but a refined accent. When multiple cards are aligned, they form a visual stream of electricity, continuous and flowing, symbolizing the energy of information and community that BattWay creates—charging forward into the future, power at full capacity, never at a stop.
