汽車卡鉗品牌識別設計  | 應用設計｜
 
「Starlit — 星利特」作為台灣卡鉗品牌，以品牌名稱為核心出發，萃取「星」的視覺意象，轉化為結合焦點與芒星的設計語彙，象徵煞車系統中最關鍵的性能核心。設計融入汽車速度表的造型，強化視覺聚焦與整體張力，透過銳利幾何與放射構成，傳達速度、精準與力量感，同時形塑風格強烈的品牌形象。整體視覺以「焦點、芒星、獨特」為主軸，延伸至完整識別系統，展現品牌對品質的堅持與獨樹一幟的風格，使其如星光般銳利閃耀。

 

PRECISION BRAKING, GUARDIAN OF THE STARS.
 

Starlit — 星利特, a Taiwan-based brake caliper brand, takes its name as the conceptual origin, extracting the visual essence of the “star” and transforming it into a design language that combines focal points and starburst forms. This symbolizes the most critical performance core within the braking system. The design incorporates the form of an automotive speedometer, reinforcing visual focus and structural tension. Through sharp geometries and radial compositions, it conveys a sense of speed, precision, and power, while establishing a bold and distinctive brand identity. Guided by the key themes of “focus, starburst, and uniqueness,” the visual system extends across the entire brand identity, reflecting a commitment to superior quality and a singular aesthetic—allowing the brand to shine with the sharp brilliance of starlight.
 
 

 

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